Digital Marketing Applications

ISBN-13: 9783631802519 / Angielski / Miękka / 2019 / 236 str.

Hatice Aydin

Opis

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

Spis treści

Origins of digital marketing - Applications of digital marketing - New trends in digital marketing - Viral marketing - Social media marketing - Social media advertising - Affiliate marketing - Content marketing - Digital branding processes - Digital customer

O autorze

Hatice Aydin has received a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She is interested in consumer behavior, brand management and consumer emotions. She is working as an assistant professor of business management at Bandirma Onyedi Eylül University in Balikesir, Turkey