Digital Marketing And Advertising Trends In India

ISBN-13: 9786202050180 / Angielski / Miękka / 2017 / 60 str.

Sanjay Kachot

Opis

DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

O autorze

Having over 18 years of experience in media including 6 years in media education Dr. Sanjay Kachot is currently associated with ILSASS as Assistant Professor. He has pen down three books on Journalism. He is also a recognized Ph.D. guide for Journalism & Mass Communication at Sardar Patel University, Gujarat, India