Digital Marketing: A Practical Approach

ISBN-13: 9780367706586 / Angielski / Twarda / 2022 / 384 str.

Alan Charlesworth

Opis

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

O autorze

With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call 'digital marketing' as practitioner, trainer, researcher, teacher, writer and consultant since 1996.