Digital Innovation Strategy

ISBN-13: 9781834410418 / Angielski / Twarda / 2026

Gulab Chand Ram Jaiswal;Richa Gupta

Opis

Digital transformation has become a defining force in shaping modern business, driving competitive advantage through technological innovation and data intelligence. Organizations that strategically harness digital tools can enhance customer experience, streamline operations, and create new value networks. Digital Innovation Strategy explores frameworks for aligning digital technologies with corporate goals, examining topics such as digital ecosystems, platform business models, and agile innovation processes. The book discusses the role of leadership, culture, and analytics in driving digital success. It also features case studies on disruptive technologies like AI, blockchain, and IoT. Integrating strategy with practice, it serves as a guide for leaders navigating the complexities of digital change.