'This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice - perspectives of key importance in our current communications climate.'
Charlotte Lombardo, Program Director, MPH-Health Promotion, University of Toronto
'Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.'
Jane Wills, London South Bank University and author of Foundations for Health Promotion
Chapter 1 - Introduction
Chapter 2 - Recent Development in Digital Technology relating to Public Health
Chapter 3 - The alignment of digital health promotion to health promotion principles and values
Chapter 4 - Behaviour change approach and behaviour theories in digital health promotion
Chapter 5 - Big Data and Public Health management
Chapter 6 - Digital technology and Health Inequality
Chapter 7 - Looking to the future
Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University