Digital Entrepreneurship: Management, Systems and Practice

ISBN-13: 9781108969857 / Angielski / Miękka / 2022 / 250 str.

Vincenzo Morabito

Opis

A comprehensive guide to understanding the theory and practice of digital entrepreneurship.

Spis treści

Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business; 2. Digital Entrepreneurship and Innovation; 3. Digital Entrepreneurship and Digital Marketing; 4. Digital Entrepreneurship Education and Skills; Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship; 6. Digital Entrepreneurship and the Social Media; 7. Digital Entrepreneurship and the Internet of Things; 8. Digital Entrepreneurship and Blockchain; Part III. Industries: 9. Fintech; 10. Manufacturing; 11. Fashion; 12. Conclusion.