Digital Entrepreneurship

ISBN-13: 9786200697455 / Angielski / Miękka / 2025 / 92 str.

Saad Moarefi

Opis

This book explores how entrepreneurs can harness emerging technologies to build innovative ventures and generate sustainable value. The book analyzes the dynamics of digital platforms, network effects, and data-driven business models, highlighting how they reshape traditional markets and create new opportunities. It provides insights into entrepreneurial strategies such as leveraging artificial intelligence, blockchain, cloud computing, and platform-based ecosystems for competitive advantage. The text also emphasizes the importance of adaptability, collaboration, and value co-creation in technology-driven environments where innovation cycles are accelerated. Designed for graduate students, researchers, and practitioners, the book integrates theoretical frameworks with real-world case studies, offering practical approaches to scaling digital ventures while addressing challenges of governance, ethics, and resilience in the digital economy.