Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

ISBN-13: 9780367196295 / Angielski / Twarda / 2019 / 230 str.

Edoardo Magnotta

Opis

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

Spis treści

1 Marketing in the future company  2 Communication and its link with Marketing in the future company  3 From Marketing to Branding  4 The Brand: the strategic role of a strategic asset  5 Communication and Lobbying  6 The Digital Transformation  7 The innovative disruption of Marketing and Communication  8 The future company

O autorze

Edoardo Magnotta has had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting on International projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai.