Digital Darwinism: Surviving the New Age of Business Disruption

ISBN-13: 9781398601925 / Angielski / Miękka / 2022 / 248 str.

Tom Goodwin

Opis

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

Recenzje

"Big, bold ideas that make you think." Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'

Spis treści

• • Chapter - 01: Business in the age of disruption;
  • Chapter - 02: The three phases of change;
  • Chapter - 03: Disruption and the paradigm shift;
  • Chapter - 04: The third era of management;
  • Chapter - 05: Starting your digital transformation;
  • Chapter - 06: How to provoke and inspire change;
  • Chapter - 07: Creating a vision to transform;
  • Chapter - 08: Operations for the digital age;
  • Chapter - 09: A culture for transformation;
  • Chapter - 10: Rethinking your future

O autorze

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.