Digital Communication and Media Linguistics: With Case Studies in Journalism, Pr, and Community Communication

ISBN-13: 9781108748278 / Angielski / Miękka / 2022 / 280 str.

Daniel (Zurich University of Applied Sciences) Perrin

Opis

A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.

Spis treści

Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.