ISBN-13: 9781032218113 / Angielski / Twarda / 2022 / 184 str.
ISBN-13: 9781032218113 / Angielski / Twarda / 2022 / 184 str.
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.