Digital Business Models: Perspectives on Monetisation

ISBN-13: 9780367548520 / Angielski / Miękka / 2022 / 214 str.

Adam Jabloński; Marek Jabloński

Opis

By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.

Recenzje

"This book provides a fresh perspective on the importance of monetization of business models in the digital economy. It is relevant, timely and could benefit both practice and academia" - Dr Natanya Meyer, Senior lecturer: Entrepreneurship, North-West University, South Africa

Spis treści

1: The theory of the digital economy  2: Digital business models in the new economy  3: Social aspects in digital business models  4: Monetisation in digital business models  5: Analysis of the digital business models of the new economy  6: Case study of a digital business model  7: Conclusion