Digital Asset Management In Marketing

ISBN-13: 9783846525456 / Angielski / Miękka / 2012 / 76 str.

Sandhya Suresh

Opis

Digital Asset Management is a relatively new concept which revolutionized the corporate sector in managing documents, files, images, audios and videos as a decision support system interacting with in-house and outside people as well as acquiring inputs to equip with swiftly changing business environments in a techno-savvy society. The idea is integrating with similar systems like Enterprise Content Management, Web Content Management, Media Asset Management etc. which may eventually merge with Enterprise Resource Planning. Digital Asset Management is normally initiated with some functions of certain departments and coexists with traditional systems of records and document management.Invoice being a digital asset for marketing is programmed and software used for the same is presented here with screen shots.

O autorze

Sandhya S is B Tech (Computer Science )and MBA (Marketing/Systems) from Calicut University,She is currently a teacher in a private Management Institute for MBA, conducted a dozen projects/case studies in various types of industries in Kerala, field of specialization is Retail Marketing.