Diffusion of innovation theory as a predictor of internet adoption

ISBN-13: 9783639173642 / Angielski / Miękka / 2009 / 160 str.

Abdullah Almobarraz

Opis

Internet adoption can be considered the late 20th centurys most important event. In academic environments today, Internet applications have been widely implemented in universities and colleges, with professors now integrating Internet technology into classroom activities. Therefore, this study applied diffusion of innovations theory to identify the differences in demographic characteristics of Internet adopters and non-adopters among faculty members at Imam University in Saudi Arabia, to examine whether faculty members perceptions of the Internet affected adoption, to determine if the university administrations decisions impacted faulty members decisions to adopt the Internet, identified factors motivating faculty members to adopt the Internet, to identify obstacles influencing faculty members decisions to use the Internet, and determined whether innovation characteristics as perceived by faculty members predicted Internet adoption. Using Rogers diffusion of innovation theory, the influence of eight attributes were examined regarding Internet adoption among Imam University faculty members.

O autorze

PhD in Information Science, University of North Texas, Denton,
Texas, the United States.
Head of Information Studies, College of Computer and Information
Science, Imam University, Riyadh, Saudi Arabia.