Differentiation Strategy: Winning Customers by Being Different

ISBN-13: 9781032222363 / Angielski / Twarda / 2022 / 190 str.

Kevin Holt

Opis

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

 

Spis treści

1. Competition 2. Value 3. Benefits 4. Functions 5. Offerings 6. Differentiation 7. Segmentation 8. Attributes 9. Actions 10. Research 11. Creative Problem Solving 12. The Value Proposition 13. The Activity System 14. The Strategy Process

O autorze

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to www.differentiationstrategy.com.