Differentiation Selling: A Practical Guide to Selling Services and Solutions in Competitive Markets

ISBN-13: 9789081599443 / Angielski / Miękka / 2012 / 88 str.

Rene Knecht

Opis

Differentiation Selling teaches sellers to differentiate themselves in the selling process using easy procedures and questioning techniques. Practical examples are used to demonstrate how you can employ process-oriented questions in a sales discussion. Differentiation Selling is a method that first makes it possible to negotiate the STATUS QUO. This is a radical break from traditional ideas on selling.