Dictionary of e-Business 2e

ISBN-13: 9780470844700 / Angielski / Twarda / 2003 / 544 str.

Francis Botto

Opis

The Dictionary of e-business:
* Now includes extended coverage of wireless and mobile terms
* Is authored by an expert in the field
* Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security)
* Demontrates clear applications to both technical and business markets
* Covers all the latest developments in this fast moving field

Recenzje

"...Overall, this is a clearly set out and easy to use book...and will be of value to anyone wanting a quick reference guide..." ( Reference Reviews, July 2003)

"...contains interesting information on technology and commerce...a useful source for business people without an extensive background in computers." (E–Streams, Vol. 6, No. 8)

"...a useful reference source in a dynamic and technical area..." (Managing Information, 2004)

Blurb

In a fast–moving technical and business environment like the Internet only exactitude can guarantee success. An ′almost correct′ specification is a wrong specification. Make total accuracy your signature with this invaluable guide.

It offers detailed definitions of the bewildering array of terms and phrases relating to e–Business and the Internet, plus short articles to explain more complex topics. Covering both business–related and technology terms, you′ll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips.
∗ Over 1500 references and many illustrations

∗ Explains new and emerging technologies

∗ Bridges the gap between definition and explanation

∗ Includes trademarks and symbols

∗ In–depth entries illuminate specific topics
New edition features:
∗ Extended coverage of wireless and mobile terms

∗ Numerous new entries on topics related to Java, XML, security, mCommerce and .NET
A one–stop reference for business managers, marketing specialists, consultants, business development analysts, IT project managers and anyone interested in the commercial potential of the Internet.