Developing New Products and Services: Learning, Differentiation, and Innovation

ISBN-13: 9781606492413 / Angielski / Miękka / 2011 / 340 str.

Sanders

Opis

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.