Devaluation and Pricing Decisions: A Case Study Approach

ISBN-13: 9781032197784 / Angielski / Twarda / 2022 / 384 str.

Douglas Hague; W. E. F. Oakeshott; A. A. Strain

Opis

First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation. The aim was to look in detail at the decisions that major British firms took after devaluation.

Spis treści

Preface Part I 1. Introduction 2. The Firm and Devaluation 3. Export Objectives 4. Market Factors 5. Internal Information 6. The Elements in A Devaluation 7. The Decisions 8. The Findings 9. Economic Theory and Our Findings 10. Summary and Conclusions Part II The Case Studies

O autorze

D. C. Hague, E. Oakeshott and A. Strain