Determinants of Online Social Networks for Successful Business

ISBN-13: 9783659694165 / Angielski / Miękka / 2015 / 128 str.

Assensoh-Kodua Akwesi

Opis

This piece of work is an exploratory investigation that seeks to introduce online social networks platforms for business. Result confirms the theoretical argument that the strength of user satisfaction plays a crucial role in determining continuance usage of this novel business model. The discovery of the research tendered out a valuable practical implications for individuals who desire to offer commercial activities on online social networking technologies, to seriously consider building trust and maintaining user satisfaction to sustain their businesses.

O autorze

Akwesi Assensoh-Kodua is a lecturer at the Information and Corporate Management department at DUT in South Africa. As an aspiring research fellow on global business trends including e-commerce,'big data' and the social media revolution, a.k.a. AK has made a number of publications in accredited Journals on online social networks and sustainability.