Destination Marketing: Creating Memorable Tourism Experiences

ISBN-13: 9781774910269 / Angielski / Twarda / 2022 / 172 str.

Pallavi Rajain

Opis

Provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travelers at specific destinations. It covers the various types tourism (heritage, agro-rural, natural/scenic, wildlife, festivals, art and culture, sports and adventure, wellness and medical, culinary.

Spis treści

1. Understanding Destination Marketing Concepts 2. Tourism Attractors 3. Destination Marketing Mix 4. Destination Marketing Organizations 5. Destination Marketing Experiences 6. Role of Social Media 7. Destination Marketing Strategies 8. Sustainability, Challenges, and Future Directions