Destination Management

ISBN-13: 9783631553145 / Angielski / Twarda / 2006 / 278 str.

Rok Ovsenik;Iwona Kiereta

Spis treści

Contents: Rok Ovsenik/Iwona Kiereta: Preface - Rok Ovsenik/Boris Bukovec/Janja Jerman: Managers in the Slovenian Tourist Trade Industry and Their Attitude towards Their Country's Admission into the European Union - Milan Ambroz: «A Third Way» of Tourism Planning: The Case of Slovenia - Gorazd Sedmak: Differentiation of Catering Outlets as a Variable in Tourism Destination Positioning - Maja Uran/Janja Jerman: Service Quality as a Competitive Advantage in the Slovenian Hotel Industry - Tadeja Jere Lazanski: System Dynamics Models to Support Decision-Making in Tourism - Boris Bukovec/Rok Ovsenik: Fundamentals of the New Paradigm of Quality Organziational Change Management - Franko Milost: How to Evaluate Intellectual Capital? - Gordana Ivankovic: Marketing-Oriented and Strategic Management Accounting - Ziva Ceh: Non-native Speakers Communicating in English: The Language of Tourism - Goran Vukovic/Jure Meglic/Branislav Smitek: A Model of an Interactive Presentation for a Tourist Destination Offer - Marko Tkalcic/Matevz Pogacnik: Tourist Adapted Destination Selection - Emil Juvan/Rok Ovsenik/Goran Vukovic: Feasibility of Tourism Destination Management and its Development in Small Urban Areas - The Case of the Mislinja Valley - Bojan Vavtar: Supervision as a Function of Management in a Joint Stock Company - Marko Ferjan: A Model for the Education of Tourism Workers - Margareta Bencic/Rok Ovsenik/Iztok Puric: Controversies and Perspectives of Destination Management.

O autorze

The Editors: Rok Ovsenik is assistant professor at the Turistica, College for tourism, Portoroz (Slovenia).
Iwona Kiereta is assistant at the Technical University Aachen (Germany), Faculty of Business and Economics.