ISBN-13: 9781537760438 / Angielski / Miękka / 2016 / 150 str.
We have worked tirelessly for over 30 years to understand how a culture of innovation works. This is the culture that makes the implementation of ideas not only a key objective of management, but; the cornerstone of how the business will grow. The ideas generated in this innovation process will be from anyone with an idea to improve a process that simultaneously aligns with the company mission. It ultimately becomes an innovation engine. This book is output from our years in the trenches of American business. We learned one thing: Americans are unqualified, great workers. They will make this Innovation Culture work if we support them with the right structure. To design that structure, we have extracted the best practices of the best CEOs. We learned from the great thinkers in our business. This collection of the best from the best was then pulled together into a management paradigm. It was then field-tested in more than 150 companies over 25 years.