Designing Better Services: A Strategic Approach from Design to Evaluation

ISBN-13: 9783319631776 / Angielski / Miękka / 2017 / 115 str.

Francesca Foglieni; Beatrice Villari; Stefano Maffei

Opis

Based on these experiences it extensively discusses evaluation, with a particular focus on service evaluation, and explains its importance in supporting service design and fostering innovation throughout the service design process.

Spis treści

From service to service design.- Service design step by step.- A wide spectrum of services and service design.- Evaluating services for a better design.- Who is the service designer?.- Conclusions.