Design and Strategy: A Step-By-Step Guide

ISBN-13: 9781032122915 / Angielski / Miękka / 2022 / 650 str.

Wanda Grimsgaard

Opis

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.

Spis treści

Introduction  How does the book work?  What is design?  Phase 1 Initiation  1.1 Initial preparations  1.2 Project brief  1.3 Initial meeting  1.4 Initial workshop  1.5 Project description  1.6 Progress schedule  1.7 Price quotation  1.8 Contract  1.9 Team collaboration  Phase 2 Insight  2.1 Understanding the company  2.2 Situational study  2.3 Problem statement  2.4 Method selection  2.5 Research process  2.6 Research  2.7 Analyses  2.8 Mapping  2.9 Testing and measuring  Phase 3 Strategy  3.1 Strategy development  3.2 Overall strategy  3.3 Goals and sub-goals  3.4 Business strategy  3.5 Business model  3.6 Market strategy  3.7 Brand strategy  3.8 Communication strategy  3.9 Design strategy  Phase 4 Design  4.1 Design brief  4.2 Strategy><Design  4.3 Design methodology  4.4 Concept development  4.5 Design development  4.6 Design elements  4.7 Composition  4.8 Surface and format  4.9 Identity development  Phase 5 Production  5.1 Implementation  5.2 Model  5.3 Material selection  5.4 Paper and cartonboard  5.5 Colour management  5.6 Production for digital media  5.7 Production for printed media  5.8 Quality assurance  Phase 6 Management  6.1 Intangible assets  6.2 Legal protection  6.3 Design management 6.4 Effect measurement  6.5 Design manual  6.6 Design templates  6.7 Operating manual  6.8 Further development  6.9 Sustainability management

O autorze

Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN Business School.