Design Your Business

ISBN-13: 9781032387284 / Twarda / 2024 / 208 str.

Kevin James

Opis

This actionable guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers to identify opportunities through a mix of product and business development toolkits.

Spis treści

Introduction. Chapter 1: A Design Mindset to Entrepreneurship. Chapter 2: A creative mindset for Entrepreneurship. Chapter 3: Empathy: The Art and Practice of Customer Discovery. Chapter 4: Creative Confidence Part 1: Say It! Articulate your Value Proposition. Chapter 5: Creative Confidence Part 2: Make It! The importance of prototyping. Chapter 6: The agile entrepreneur: Iterate, Iterate, and Iterate again! Chapter 7: Make it simpler: Design strategies for smart simplicity. Chapter 8: Design strategies to complexify your product. Chapter 9: The scientist entrepreneur: Learning from Failure. Chapter 10: From Prototypes to Businesses: Design Your Business Model. Chapter 11: A Primer on Intellectual Property. Chapter 12: How to craft effective investor presentations. Chapter 13: Let’s Talk Money. Chapter 14: Where do we go from here. 

O autorze

Luca Iandoli is the Dean of the Collins College of Professional Studies at St. John’s University. Luca was a Fulbright Visiting Scholar at the MIT Center for Collective Intelligence and served as associate professor at the University of Naples Federico II, Italy, and as visiting professor at Stevens Institute of Technology, USA. His research focuses on collective intelligence, interaction design, and design-driven entrepreneurship.

 

Kevin T. James is a Director of Finance and Business Operations in The Office of Student Success and EnrollmentManagement at St. John’s University. Previously, he served as an Assistant Dean and Director of Fiscal & Administrative Affairs in the Collins College of Professional Studies at St. John’s University. He is currently a doctoral student at Johns Hopkins University, focusing on entrepreneurial leadership in education.