Design Thinking for Dummies

ISBN-13: 9781119593928 / Angielski / Miękka / 2020 / 304 str.

Christian (Ruhr West University) Muller-Roterberg

Spis treści

Introduction 1Part 1: Getting Started with Design Thinking 7Chapter 1: Everything You Need to Know About Design Thinking 9Chapter 2: Understanding the Principles of Design Thinking 29Chapter 3: Creating Ideal Conditions 43Chapter 4: Planning a Design Thinking Project 59Chapter 5: Supporting Teamwork in the Project 77Part 2: The Problem Phases 93Chapter 6: Understanding the Task 95Chapter 7: Putting Yourself in the Roles of Others 117Chapter 8: Observing People in Action 137Chapter 9: Redefining the Problem 159Part 3: The Solution Phases 177Chapter 10: Finding Ideas 179Chapter 11: Developing Ideas Intuitively and Creatively 195Chapter 12: Evaluating Ideas 211Chapter 13: Designing Prototypes 227Chapter 14: Testing Ideas and Assumptions 241Part 4: The Part of Tens 255Chapter 15: Ten Success Factors for Interviews 257Chapter 16: Ten Success Factors for Implementing Your Idea 263Index 275

O autorze

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking