Demographics: A Guide to Methods and Data Sources for Media, Business, and Government

ISBN-13: 9781594511776 / Angielski / Twarda / 2006 / 208 str.

Opis

Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

Spis treści

Chapter 1: Introduction: Demographics in the Media, Business and Government SECTION I: Basic Demographic Concepts, Definitions and Methods Chapter 2: Basic Demographic Concepts Chapter 3: Definitions in Demographic and Economic Data Chapter 4: Demographic Measures and Methods SECTION II: Sources of Demographic and Economic Data Chapter 5: Federal Data Sources and Compilations Chapter 6: State and Local Data Sources SECTION III: Accurately and Effectively Using Demographic and Economic Data Chapter 7: General Principles of Effective Communication of Demographic and Other Quantitative Data Chapter 8: Principles of Data Use SECTION IV: Examples of Data Use and Communication Chapter 9: Examples of the Use and Misuse of Data Chapter 10: Conclusions, Implications and the Need for Continuous Learning

O autorze

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin