Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

ISBN-13: 9781032127668 / Angielski / Miękka / 2022 / 180 str.

Cor Molenaar

Opis

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Recenzje

'Cor's analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm's length of what is happening both at the customer's side and the business side so close by.'

Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium

'In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!'

Giovanni Colauto, CEO, de Bijenkorf department stores, The Netherlands

Spis treści

1. Introduction  2. Demand-Driven Versus Supply-Driven  3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization  4. Community-Based Digital Business Models: Platforms  5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model  6. Transforming Existing Business to Succeed in a Demand-Driven Economy  7. Building a Demand-Driven Business Model  8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage  9. Transforming Organizations: From Digital to Demand-Driven  10. The New Playground for Organizations  11. Competition and Technology  12. The Road Ahead  13. Practical Research: Product-as-a-Service in Practice  14. Business Models and Comparison

O autorze

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.