Demagogue for President: The Rhetorical Genius of Donald Trump

ISBN-13: 9781623499068 / Angielski / Twarda / 2020 / 320 str.

Jennifer R. Mercieca

Opis

Donald Trump's 2016 campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. But as this book shows, his campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue.