Delivering Profitable Value

ISBN-13: 9780738201627 / Angielski / Miękka / 2000 / 336 str.

Michael J. Lanning

Opis

Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries.--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.