Delivering Impact with Digital Resources: Planning Your Strategy in the Attention Economy

ISBN-13: 9781856049320 / Angielski / Miękka / 2020 / 240 str.

Simon Tanner

Opis

This practical guide gives you the tools to effectively measure the impact of digital content for library, museum, archive and media-based memory organisations. Measuring the impact of digital content and how it affects the various benefiting communities will lead to improved evidence-based decision making and sustainability planning in organisations and by national policy makers and funders. Part One of this book debates the key issues driving sustainability and investigates the pressures on assessing and delivering impact. It sets these in the context of a changing digital landscape beset by disruptive technologies and economic uncertainty. The book considers the role of value in memory organisations and how they reach value judgments for digital content and how their stakeholders respond. Part Two provides the reader with a complete Balanced Impact Value Model (BIVM) for demonstrating that impact is delivered by digital resources. The model is presented in five clear stages supported by a comprehensive set of methods, tools and case studies/scenarios. Readership: Information professionals, policy makers and funding bodies in libraries, museums, archives and media-based memory organisations.

Spis treści

Contents

List of figures and tables List of case studies About the author Acknowledgements List of abbreviations
Introduction Life writes its own stories The premise of this book The audiences for this book Structure of the book How to use this book Key definitions and concepts
1 The context of measuring impact to deliver strategic value The demand for evidence-based strategies in the digital domain Origins of impact assessment and variations on the impact theme The importance of impact to memory institutions Development of the Balanced Value Impact Model (BVI Model)
2 The Balanced Value Impact Model Introduction Introducing the BVI Model The assumptions driving the BVI Model A five-stage process Prerequisites for application of the BVI Model
3 Impact in libraries, archives, museums and other memory institutions Framing thinking Examples of impact in the GLAM sector
4 Finding value and impact in an attention economy The challenge of creating digital resources in an attention economy Defining the attention economy Examples of the attention economy The significance of the attention economy to memory institutions Finding value in an attention economy
5 Strategic Perspectives and Value Lenses Introduction Strategy and values in memory institutions Strategic Perspectives in the BVI Model Value Lenses in the BVI Model
6 Planning to plan with the BVI Model BVI Model Stage 1: Set the context Assigning Value Lenses to Perspectives in the BVI Framework Using Stage 1 for strategic goals not associated with impact assessment Moving from plan to implementation
7 Implementing the BVI Framework Introducing the BVI Framework BVI Model Stage 2: Design the Framework BVI Model Stage 3: Implement the Framework
8 Europeana case study implementing the BVI Model Introduction
9 Using the outcomes of the BVI Model Transitioning from outputs to outcomes to impact BVI Model Stage 4: Narrate the outcomes and results Communicating the results
10 Impact as a call to action BVI Model Stage 5: Review and respond Bringing the threads together Concluding thoughts
References
Index

O autorze

Simon Tanner is is Professor of Digital Cultural Heritage in the Department of Digital Humanities at King's College London. He is also Pro Vice Dean for Research Impact and Innovation in the Faculty of Arts and Humanities. As an information professional, consultant, digitization expert and academic he works with major cultural institutions across the world to assist them to transform their collections and online presence. He has consulted for or managed over 500 digital projects, including digitization of the Dead Sea Scrolls, and has built strategy for a wide range of organizations. These include many national libraries and museums in Europe, Africa, America and the Middle East, and he has had work commissioned by UNESCO, the Danish government, the Arcadia Fund and the Andrew W. Mellon Foundation. Simon is currently working with the US National Gallery of Art on their digital strategy.

Simon was Chair of the Web Archiving sub-committee as an independent member of the UK Government appointed Legal Deposit Advisory Panel. He is a member of the Europeana Impact Taskforce and part of the AHRC funded Academic Book of the Future research team. He teaches on the Masters in Digital Asset and Media Management and the BA in Digital Culture at King's College London. He was the co-author of the Facet Publishing books Digital Preservation (2006) and Digital Futures (2001).