Deep Data Analytics for New Product Development

ISBN-13: 9780367077761 / Angielski / Miękka / 2020 / 286 str.

Walter R. Paczkowski

Opis

This book presents and develops the deep data analytics for providing the information needed for successful new product development.

Spis treści

1 Introduction  2 Ideation: What Do You Do?  3 Develop: How Do You Do It?  4 Test: Will It Work and Sell?  5 Launch I: What Is the Marketing Mix?  6 Launch II: How Much Will Sell?  7 Track: Did You Succeed?  8 Resources: Making It Work

O autorze

Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.