ISBN-13: 9780367642204 / Angielski / Miękka / 2022 / 240 str.
ISBN-13: 9780367642204 / Angielski / Miękka / 2022 / 240 str.
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.