Decoding Coca-Cola: A Biography of a Global Brand

ISBN-13: 9780367642204 / Angielski / Miękka / 2022 / 240 str.

Crawford, Robert

Opis

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

 

Spis treści

1. Coke and the Coca-Cola Company 2. Coke and the Hilltop 3. Coke and the Superbowl 4. Coke and the Media 5. Coke and Gender 6. Coke and the Digital Age 7. Coke and Design 8. Coke and Sustainability 9. Coke and the Environment 10. Coke and the Cold War 11. Coke and America 12. Coke and the Beach 13. Coke and the Kids 14. Coke and Health 15. Coke and the Competitor