Decisively Digital: From Creating a Culture to Designing Strategy

ISBN-13: 9781119737285 / Angielski / Miękka / 2021 / 400 str.

Loth

Spis treści

About the Author ivAcknowledgments vForeword by Bernard Marr xiIntroduction xiiiPart I: Digital Strategy 1Chapter 1: Introduction to Digital Strategy 3Strategic Topics 4Culture 5Collaborative Culture 6Data-Driven Decision-Making 6Citizen Data Science 7Maker Culture 7Impact 8Digital Capabilities 9Completing Your Digital Strategy Big Picture 10Impact Venn 11Digital Maturity and Organizational Readiness 12Digital Maturity Assessment 13Endnotes 16Part II: Digital Culture and Modern Work 19Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21Key Takeaways 31Endnotes 31Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33Key Takeaways 40Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41Key Takeaways 48Endnotes 48Chapter 5: Florian Ramseger: The Future of the Digital Society 49Key Takeaways 71Endnotes 71Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73Best-of-Breed vs. Best-of-Suite 74Corporate Social Network 74Following the Collaboration Framework 75Driving Adoption 76Key Takeaways 77Endnotes 77Part III: Data Democracy and Analytics 79Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81Key Takeaways 89Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91Key Takeaways 100Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103Key Takeaways 113Endnote 114Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115Key Takeaways 122Part IV: Big Data Processing and Cloud Computing 123Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125Key Takeaways 135Chapter 12: Dr. Henna A. Karna: Racing to Last Place -- The Criticality of an End-to-End Data Strategy 137Key Takeaways 153Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155Key Takeaways 164Endnote 164Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165Key Takeaways 177Endnotes 177Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179Key Takeaways 188Endnotes 188Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191Key Takeaways 208Endnotes 209Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211Three Elements of a Data Strategy 212Big Data 213Analytics 213Decision-Support Tools 215Result 215Chief Digital Officer as Key Driver of the Data Strategy 216Key Takeaways 216Endnotes 217Part V: Artificial Intelligence 219Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221Key Takeaways 232Endnotes 233Chapter 19: Andreas Kopp: Responsible AI in Practice 235Key Takeaways 253Endnotes 253Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255Key Takeaways 266Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267Key Takeaways 280Endnotes 281Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283Key Takeaways 292Endnotes 293Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297Key Takeaways 305Chapter 24: André Rabold: How Digital Culture and IoT Disrupt Our Future 307Key Takeaways 320Endnote 320Chapter 25: Ian Choo: The Distributed Ledger Revolution 321Key Takeaways 333Endnote 334Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335Key Takeaways 354Endnotes 355Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today's Business 357Key Takeaways 367Endnote 367Appendix: Reciprocity: Answering Some of My Own Questions 369In 10 Years, What Do I Think Our Work Will Look Like? 370What Are My Favorite Apps, Tools, or Software That I Can't Live Without? 371Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372What Is the Best Advice I Have Ever Received? 373Key Takeaways 373Endnotes 374Index 375

O autorze

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.