Decision Making Process in Corporate Sponsorship

ISBN-13: 9783659808272 / Angielski / Miękka / 2015 / 120 str.

Benedetti Larcio

O autorze

Lárcio Benedetti has over 15 years experience in corporate sponsorship. His career was built in global companies, such as Accenture, Colgate-Palmolive, Edelman and Votorantim. As a consultant, he developed sponsorship strategies and policies for Nestlé, Pepsico, Philips, Bridgestone, Nokia, Microsoft and Petrobras, the largest sponsor in Brazil.