Deceptive Advertising

ISBN-13: 9783659853210 / Angielski / Miękka / 2016 / 52 str.

Ahmad Nadeem; Zarmeena Zonash; Rabbia Arshad

Opis

This study has been conducted to explore the deceptiveness of advertisement by telecom service provider in Pakistan and its effect on the customer loyalty. Data have been collected from individual users of all the telecom service providers in Pakistan. The results of the study reveal that the telecom service providers are involved in deceiving the customer by falsely presenting the information in their advertisement and this factor is effecting the customer loyalty and customer satisfaction as well. Moreover the analyses of the data shows that females are more sensitive about the information presented in the advertisement and thus are more affected by this phenomenon than male.

O autorze

Research Scholar Ahmad is an instructor at the Virtual University of Pakistan, where he serves as the teacher of the Management Sciences Department. He is an expert in Advertising and promotion, and supply chain management, which are the subjects he teaches and researches at Virtual University of Pakistan.