Debates in Marketing Orientation

ISBN-13: 9781787698369 / Angielski / Miękka / 2019 / 240 str.

Turkey) Bilgehan Bozkurt (Istanbul Arel University

Opis

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.