Dealing with Disruption: Lessons from the Publishing Industry

ISBN-13: 9781138496361 / Angielski / Miękka / 2018 / 216 str.

Ross, Michael N.

Opis

Publishing, in all its forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly in order to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries. As well as showing how to navigate the essential aspects of the international publishing industry, the book also addresses the maturing of digital publishing and the challenges and opportunities provided by new technologies, especially the 'cloud'.

O autorze

Michael Ross is the Senior Vice President & Education General Manager at Encyclopaedia Britannica Inc., where he heads up the sales and marketing activities in North America and the UK/EMEA. Prior to joining Britannica in 2002, he held executive positions at other publishing companies; he began his publishing career as an editor for Time-Life Books where he spent three years at their Tokyo Bureau. Michael has worked in all areas of publishing, including editorial, technology, product development, sales and marketing. Michael has been inducted into Printmedia's Production Executives' Hall of Fame and AEP's Educational Publishing Hall of Fame. He has a B.A., summa cum laude, from the University of Minnesota; an M.A. from Brandeis University; and a certificate from Stanford University's Advanced Management College.