"has some interesting insights into global market trends." (
EN Magazine, September 2006)
"The book offers a framework for companies to locate themselves on the lifecycle curve before they draw their innovation strategy." (Gulf Business, October 2006)
" a good read for anyone who needs to recognise how to develop a competitive advantage through creative and innovative practices..." (Edge, November 2006)
"colourful, ambitious, thoughtful....provocative and credible enough to be worthy of Moore′s famous predecessors." (Information Age, December 2006)
an unashamedly challenging book...but one worth the effort." (Manager, December 2006)
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.