'Leslie Ritchie's meticulous David Garrick and the Mediation of Celebrity joins such re-considerations of the assumptions and anecdotes that shape the study of eighteenth-century theatre – and particularly of its most famous actor-manager.' Julia H. Fawcett, Theatre Journal
Introduction; 1. A view of London's mediascape, circa 1741–1776; 2. Proofs: Garrick's involvement in the mediascape; 3. Advertising and brand Garrick: infinite variety; 4. A short history of negative publicity; 5. Prompting, inside and outside the theatre; Conclusion: Garrick re-collected.