"Data Science for Business and Decision Making brings together the key topics required as the foundation for understanding and applying analytics for decision making. The authors have carefully selected the topics, and each one is clearly explained, described, and reinforced with a diverse set of exercises." --Rahul Saxena, Cobot Systems
"Data Science for Business and Decision Making provides a thorough essay about statistical methods which are commonly used in business without requiring a strong mathematical background. The presentation is rigorous and accessible thanks to a large number of examples that are developed step-by-step. The illustrations feature various software and the proposed exercises are particularly helpful for students and practitioners." --Francesco Bartolucci, University of Perugia
Part 1: Foundations of Business Data Analysis 1. Introduction to Data Analysis and Decision Making 2. Type of Variables and Mensuration Scales
Part 5: Multivariate Exploratory Data Analysis 11. Cluster Analysis 12. Principal Components Analysis and Factorial Analysis
Part 6: Generalized Linear Models 13. Simple and Multiple Regression Models 14. Binary and Multinomial Logistics Regression Models 15. Regression Models for Count Data: Poisson and Negative Binomial
Part 7: Optimization Models and Simulation 16. Introduction to Optimization Models: Business Problems Formulations and Modeling 17. Solution of Linear Programming Problems 18. Network Programming 19. Integer Programming 20. Simulation and Risk Analysis
Part 8: Other Topics 21. Design and Experimental Analysis 22. Statistical Process Control 23. Data Mining and Multilevel Modeling