ISBN-13: 9781466555952 / Angielski / Twarda / 2013 / 328 str.
ISBN-13: 9781466555952 / Angielski / Twarda / 2013 / 328 str.
With today s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.
Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users.