Data-Driven Design: Improving User Experience with A/B Testing

ISBN-13: 9781449334833 / Angielski / Miękka / 2017 / 300 str.

Rochelle King

Opis

Amazon, Netflix, Google, and Facebook have all used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

• Get best practices for analyzing and applying user data when making design decisions
• Learn different approaches to data-informed design
• Understand potential pitfalls when relying on data
• Get an insider's view of how to make data-driven decisions