Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator

ISBN-13: 9780714863481 / Angielski / Miękka / 2012 / 176 str.

George Lois

Opis

Damn Good Advice (For People With Talent ) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent ) is a must have for anyone on a quest for success.

Recenzje

"George Lois doesn't need advice. But the designer for whom legendary ad man is practically a Homeric epithet has loads to share in Damn Good Advice (for people with talent!), a slim, fast-paced collection." -Print Magazine

"George Lois' brain is an interesting place... Get inspired gentlemen." -Urban Daddy Kempt

"Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better." -Selectism.com

"It's an entertaining read, even for people outside the creative business." -The New York Times 6th Floor blog

"In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice - a bargain at thrice the price - and read it (and re-read it) to tatters. We all need our hereos." -GQ

"This ad man is Mad man." -New York Post

"An Innovation Bible... A must-have spine stiffener for artists and entrepreneurs alike." -The Huffington Post

"George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity." -NPR's Morning Edition

"An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives." -Details

O autorze

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon's $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.