DIGITAL MARKETING AS A TOOL FOR SELF-SERVICE STORES

ISBN-13: 9786205421574 / Angielski / Miękka / 56 str.

Nora Hilda González Durán; Javier Guzmán Obando; Juan Carlos Guzmán García

Opis

Digital marketing is linked to technological advances in both hardware and software. During these 30 years, several researches have emerged regarding the field of digital marketing.In addition, several researches have emerged regarding technology and new consumption habits and user experience. This with the main purpose of knowing consumer trends and what advances can be implemented to improve the experience. Currently many companies have sought to innovate their online business to attract more customers and more and more importance is given to update web platforms. Among the new trends of 2020 in terms of digital marketing are mainly voice search and chatbots which are used to give quick and concrete answers providing additional information to the customer about the products or services offered.

O autorze

Nora Hilda González Durán, Doctor in Administration, Master in Higher Education Teaching, Bachelor in Accounting, Expert in Small Business in the area of Marketing and Advertising. Market Research in consumer behavior. Experience of 30 years in the productive sector and 26 years in teaching.