DIFFUSION OF E-COMMERCE IN DEVELOPING ECONOMIES

ISBN-13: 9781843765141 / Angielski / Twarda / 2006 / 288 str.

Zeinab Karake Shalhoub

Opis

The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development.