Cybermarketing: How to Use the Internet to Market Your Goods and Services

ISBN-13: 9781138441064 / Angielski / Twarda / 2017

Pauline Bickerton

Opis

Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

Spis treści

Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation – establishing a niche in the global market; Chapter 6 Exploiting your global niche – the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce – selling online; Chapter 10 Where is all this taking us?;

O autorze

Pauline Bickerton, Matthew Bickerton, Upkar Pardesi