Customising Stakeholder Management Strategies: Concepts for Long-Term Business Success

ISBN-13: 9783662500576 / Angielski / Miękka / 2016 / 139 str.

Margit Huber; Martina Pallas

Opis

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals.

Spis treści

TRI*M: Generating Insight, Traction and Credibility at Comet.- Quality Management and Customer Retention.- How to Use TRI*M in a Six Sigma Project.- Public Sector TRI*M – Helping to Deliver Best Value.- Customer Satisfaction with Commerzbank’s Retail Banking.- The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs.- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication.- Customer Satisfaction and Retention Improves with Six Sigma.- Focus on Loyalty.- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.