Customers Perception towards E-CRM

ISBN-13: 9786203930122 / Angielski / Miękka / 108 str.

RASEEM ABDUL KHADER P

Opis

This book helps to familiarise the various E-CRM services that is provided by the banks to their customers and to check at what extent the customers were aware about E-CRM services provided by the banks. Through E-CRM adoption it helps the banks to serve their customers from anywhere at any time. This book also focuses on the perception of customers towards the E-CRM and whether the bank is successful in customer retention and loyalty measures through E-CRM? Did it help the bank to make their customers more loyal?

O autorze

ABDUL KHADER P, RASEEMMr. Raseem Abdul Khader P is currently working as Full Time Research Fellow in the Department of Commerce and Management Studies, PSMO College Tirurangadi.